Matsuri and Festivals in Japan

Matsuri (祭り) are traditional Japanese festivals, typically of Shinto origin, and each city preserves its own unique celebration. Usually, Matsuri are street parades involving thousands of people. There are also many types of Japanese food stalls; this atmosphere is typically Japanese and can mainly be experienced in summer.

Lucertola, Public domain, via Wikimedia Commons

What is a Matsuri?

A long time ago, Matsuri were sacred events: their original purpose was to “express gratitude to the spirits, the Kami,” and the word comes from Matsuru 祀る (to deify), meaning “to console the spirits through prayer.” It also refers to a rite derived from Shintoism and Buddhism involving the spirit known as Dochaku-shin (土着神), which has dwelled in a specific land since ancient times.

This tradition originated from a Japanese mythological story called Iwato-gakure (岩戸隠れ): the sun spirit, Amaterasuōkami (天照大神), hid inside a celestial cave called Amano-iwato (天岩戸), angry at her brother Susanoōmikoto (素戔嗚尊) for his cruelty. With the light gone from the land, all the spirits started a big celebration—dancing and singing—to draw Amaterasuōkami out. Thanks to their efforts, she emerged from the cave and light returned to the world. That celebration among the spirits is considered the origin of today’s Matsuri.

In the past, people maintained a close relationship with the Matsuri, showing gratitude to each spirit. However, during the Edo period (1603–1867), the Matsuri shifted from being sacred rituals to joyful events filled with traditional instruments and fireworks, spreading as “popular culture.” In the Meiji era (1868–1912), however, the government banned Matsuri through the Shinbutsu-bunri-rei (神仏分離令) decree, but after World War II, people revived the festival culture.

Traditional instruments and fireworks

( O- ) Mikoshi (神輿)

A Mikoshi is a portable Shinto shrine carried during Matsuri. The word is composed of:

“koshi (輿)”, meaning a sacred palanquin previously used by nobles;

“mi (神)”, referring to the spirit housed inside it.

During Matsuri, the spirit is temporarily placed in the Mikoshi. People pray to it for protection or blessings. Those carrying it wear a traditional outfit called Happi (法被). The charm lies in feeling the passion of the bearers. The Mikoshi is solidly built, resembling a shrine, and can weigh up to 100 kg—requiring strong cooperation.

AsakusaFestival0747

Gorgo, Public domain, via Wikimedia Commons

Dashi (山車)

Like the Mikoshi, the Dashi is used to transport spirits, but it’s larger and on wheels, pulled by hand. Originally, it was shaped like a mountain to invite the spirits believed to descend from them (as the kanji “山” means mountain).

Hachioji-matsuri (Dashi-kamichiku-hachiman-otsujiawase) 5

Thirteen-fri, CC BY-SA 3.0, via Wikimedia Commons

Hanabi (花火) / Fireworks

The Japanese word “Hanabi” means “fire flowers.” These fireworks are both splendid and fleeting, with origins dating back to the Edo period. They’re enjoyed for their beauty, but also carry meanings of mourning or consolation thanks to the divine power of fire. Japanese fireworks are known for their perfectly round shapes, elegant bursts, and changing forms. Notable fireworks festivals include Ōmagari (Akita), Sumidagawa (Tokyo), and Nagaoka (Niigata).

2012年隅田川花火大会

てんどん, CC BY 2.1 JP, via Wikimedia Commons

Types of Matsuri

Himatsuri (火祭り)

Fire has long been considered sacred in many cultures. In Japan, fire festivals called Himatsuri have been held for over a thousand years.

Gyoda Maruhakayama Tumulus In Sakitama Fire Festival 1

京浜にけ, CC BY-SA 3.0, via Wikimedia Commons

Bon-odori (盆踊り)

“Bon” refers to the Buddhist Bon period (mid-July to August), and “odori” means dance. There are over 1,000 types of Bon-odori across Japan. Usually, a tower (Yagura やぐら) is placed in the center of a square, around which people dance to traditional music. Anyone can join in, making it a beloved summer tradition. The “Three Great Bon Dances” are: Nishimonai Bon Odori (Akita), Gujō Odori (Gifu), and Awa Odori (Tokushima).

Japan - Bon AwaOdori Festival - Tokushima 12

Vanvelthem Cédric, CC BY-SA 4.0, via Wikimedia Commons

Hadakamatsuri (裸祭り)

One of the most surprising festivals for foreigners might be the Hadaka Matsuri (裸 = naked). But don’t worry! Participants are “dressed” only in a traditional Fundoshi (褌) loincloth. This symbolizes returning to one’s natural state to communicate with the spirits for renewal or purification. These are usually held during seasonal transitions—such as year’s end, mid-January (Koshōgatsu 小正月), or summer purification rituals (Harae 祓).

Hadaka Matsuri (-Naked Festival-) in Saidaiji, Japan

Nebutamatsuri (ねぶた祭り)

The most famous Matsuri abroad is the Nebuta Matsuri, held in various cities in Aomori Prefecture. Large, colorful floats made of papier-mâché depict legendary or mythical figures. The festival has roots in the funeral ritual Tōrōnagashi (灯篭流し). Dancers called Haneto (跳人) energize the event by jumping and dancing. Anyone can join by renting the traditional costume.

Aomori, Nebuta-matsuri 12

Marie-Sophie Mejan, CC BY 4.0, via Wikimedia Commons

Raihōshin (来訪神)

Namahage (なまはげ), shown in the image, is a spirit from Akita Prefecture that visits households during the New Year to warn the lazy and bring good fortune.

Drum performance by Namahage 01

掬茶, CC BY-SA 4.0, via Wikimedia Commons

In conclusion

As we’ve seen, Japan hosts a wide variety of Matsuri, each with unique characteristics and rich histories. If you’re planning a trip to Japan, I highly recommend timing your visit to experience one of these incredible festivals!

Author

Chinami Matsushima

Calendar 2025

Date Event City
January 1–2 Takasaki Daruma Market (Daruma Ichi) Takasaki
January 25 Wakakusa Yamayaki Nara
February 4–11 Sapporo Snow Festival Sapporo
February 15–16 Yokote Kamakura Festival Yokote
February 15 Hadaka Matsuri Okayama
March 1–14 Omizutori Nara
April 6 Kanamara Matsuri Kawasaki
April 14–15 Takayama Matsuri (Spring Festival) Takayama
May 8–15 Kanda Matsuri Tokyo
May 15 Aoi Matsuri Kyoto
May 16–18 Sanja Matsuri Tokyo (Asakusa)
June 5 Atsuta Matsuri Nagoya
June 7–17 Sanno Matsuri Tokyo
July 1–15 Hakata Gion Yamakasa Fukuoka
July 1–31 Gion Matsuri Kyoto
July 25 Tenjin Matsuri Osaka
August 2–7 Nebuta Matsuri Aomori
August 3–6 Kanto Matsuri Akita
August 6–8 Sendai Tanabata Festival Sendai
August 12–15 Awa Odori Tokushima
October 9–10 Takayama Matsuri (Autumn Festival) Takayama
October 22 Jidai Matsuri Kyoto
December 2–3 Chichibu Yomatsuri Chichibu City